Un pessimiste voit la difficulté dans chaque opportunité, un optimiste voit l’opportunité dans chaque difficulté
Edouard Strategy, développement corporate et business
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Edouard

42 ans

Paris

Edouard
Strategy, développement corporate et business

Expériences professionnelles

 

Société de Conseil et de Management de Transition
Paris

Founding Partner

Jan 2020 - Aujourd'hui

  • Tech platfom enabling the collective intelligence of supporters for the benefit of professional collective sports clubs and their fans.
  • From idea to profitable growth: market analysis, concept, product development, algorithmic, go to market, product-market-fit, recruitment, biz dev, strategic partnerships (crypto and web 3 players, sponsors, leagues, clubs, social influencers…), finance, etc.
  • Succeeded in the ambition to bootstrap an innovative company from scratch to reach go-to-market, product-market-fit, revenue and profitability, within a complex market.
  • Achievements to date :
    • From 0 to >€50k Annual Recurring Revenue 6 months post product launch in march 2022
    • Breakeven. Growth (€300k 2023 forecast)
    • Partner relationship with clients to codevelop & maximize the product-market-fit (quality, scalability…)
    • Management: 5 people (FT freelancers) in direct & up to 20 people as transversal project direction
    • Top gun board members (ex-CEO Adidas, ex-CEO Girondins de Bordeaux, Head of sponsorship Paris 2024 Olympics, world reknown cognitive sciences expert, UEFA C-level manager, CEO of the world leader in horse betting tech)
    • 5k final users & exponential growth (as of September 1st 2022). 100k expected end of 2023.
  • Successfully implemented business approaches :
    • B2B2C: white label partnerships with professional clubs (Paris FC, Servette FC, etc.)
    • B2B: S aas for Swiss TV for the national team’s world cup…
    • B2C: app by and for supporters of PSG, Arsenal, etc
    • Ambition to diversify towards a B2B (ads, visibility) and B2B2C marketplace (fan cryptos, merch. Ticketing)

DITTO SERVICES/BANK
Neuilly-sur-Seine

Senior VP Strategic Development

Jan 2018 - Jan 2020

(part of Finablr plc)

  • Banking as a service scale-up. Providing B2B tech and fully-licensed banking products to fintechs + B2C banking services for travellers
  • 1st employee of Ditto Services. Leaved with 70 people and even 120 people commonly with Ditto bank. €50m financing over 3 years.
  • Management: 2 people directly + up to 5 people inhouse under transversal project management (legal, finance, operations…) + up to 10 external people (lawyers, advisors, auditors…)
  • Daily multi-cultural relationship and intermediation with French & UK/UAE/India Group C-level.
  • Permanent guest of the Executive Committee.
  • Missions
    • Strategy: marketing, equity story building, market and sectorial analysis...
    • Corporate development (M&A & minority investment): from global sourcing to post-merger integration & partnerships. €200m build-up & VC investment budget over 5 years.
    • Transformation/restructuring/strategic project direction
    • Innovative partnership ideation, sourcing and implementation: Ditto has been the 1st fully licensed mover in the European white label banking services industry (credit, account management, BNPL, banking deposit certification…)

AVIVA FRANCE
Bois-Colombes

Head of Corporate venture & start-up partnerships

Jan 2015 - Jan 2018

(part of Aviva Plc.)

Digital & Innovation Department.

  • Design and implementation of the first Aviva France corporate venture investment vehicle
    • €15m then €100m for investments in French innovative fintech and insurtech startups
    • €100k to €5m per investment
    • Seed to Series B
    • Strategic partnerships first, IRR then. Positive track record.
  • Management of the investment vehicle (sourcing, strategic and financial analysis, identification of strategic synergies, valuation, negotiation, transaction implementation, governance reporting...).
  • Board member/observer for Aviva of every investment.
  • Definition and implementation of partnerships between startups (invested in or not) and Aviva
  • Active support of the innovation team for the ideation (incl. design thinking) and the financial modelling of internal innovative ideas and projects
  • Daily relationship and intermediation both with French and UK Group executive committee members
  • Management: up to 20 people under transversal project management (internal teams + lawyers, advisors, due diligence auditors…)

AVIVA FRANCE
Bois-Colombes

Senior project director

Jan 2014 - Jan 2015

(part of Aviva Plc.)

Transformation Department

  • Definition, selection and implementation of Aviva France strategic roadmap on transformation projects (ideation, quantification, business planning, reporting...)
  • €50m budget dedicated to transformation (20% of the overall expenses budget of Aviva France)
  • Management: 15-25 projects involving up to 10 people each under transversal management.
  • Daily exchanges and intermediation with French and UK Group Executive committee members (sponsors of projects)

AVIVA FRANCE
Bois-Colombes

Senior Manager

Jan 2012 - Jan 2014

(part of Aviva Plc.)

Strategy & Corporate Development (M&A) department

  • Aviva Group M&A for France (brokers, inhouse distribution networks, competitors).
  • Opportunistic, tactical and strategic deals.
  • Sell and Buy Side.
  • From small (€2m acquisition) to large (€500m sell) cap

COLIBRI FINANCE
Paris

Senior associate then Manager

Jan 2010 - Jan 2012

(previously known as Paris Corporate Finance)

M&A and Fundraising consulting boutique

  • Corporate finance advising:
    • M&A (small-mid caps): from sourcing to closing (incl. deck and infomemo redaction, engineering, financial negotiations, bid organization, data-room structuring, due diligences…)
    • Fundraising (pre-seed to series C)
    • Technical valuations (litigation/arbitration, family asset transmission, external expertise…)
  • Management: 2 analysts

EXTON CONSULTING
Paris

Analyst then Associate

Jan 2008 - Déc 2009

(now part of Accenture strategy)

Strategy and management consulting.

  • Banking and insurance market focus
  • 20th employee. Leaved when 80 across 3 countries. 150 today.
  • Tasks: data analysis, market research, project management, reporting
  • Mission examples :
    • Benchmark of operational & financial efficiency of the branches of a national network of banks
    • Project to optimize the quality and performance of the activities of a regional bank
    • Study on the creation of a banking offer for poor or vulnerable populations
    • Opportunity study on the reduction of real estate costs and the implementation of new work organizations within an asset management bank.

Diverses
Paris

INTERNSHIPS

Jan 2003 - Déc 2007

  • GENERAL ELECTRIC HEALTHCARE, Slough (London), UK: Finance department Northern Europe. Financial analyst. 7 months. 2007
  • MAZARS ET GUERARD, Paris, France: financial auditor. 4 months. 2006
  • JONES DAY Law firm, Paris, France: International arbitration and litigation department. Law intern. 3 months. 2006
  • NOMOS Law firm, Paris, France: M&A department. Law intern. 4 months. 2004
  • BOUYGUES SA, St Quentin-en-Yvelines, France: Corporate law and strategy department of Groupe Bouygues Holding. Analyst. 3 months. 2003.

Formation

 

2016     AVIVA France, Colombes, France - Coaching program for high potentials

2004     EM LYON, Lyon, France - Msc Management Corp. finance, strategy, marketing, sales, HR

1999     LYON 3 University, Lyon, France - Postgraduate's degree in Business law and Financial Engineering Master's degree in business law; Bachelor's degree in private law

Langues

 

Francais : Bilingue ou langue maternelle

Anglais : Courant

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