CEO / COO / CMO - Tech / Transformation / Marketing / Organisation

• My role is pretty much a COO role of the Gaming Business organization.
• I interact with the CEO and the Senior Leadership team.
• I drive change and revenue growth, as well as simplification and common focus between our offices in LATAM, Europe, MEA and Asia, over a great diversity of topics and cultures.
• Webedia is a leading entertainment company, with activities in more than 15 different countries, on 5 continents.
  • Our mission is to engage fans with passion.
  • We have more than 120M fans on social networks, and 730M subscribers.
  • We own more than 80 Media Brands and represent more than 600 global social media influencers.
  • We generate more than 280M UV/months, that generate 4.4B views per month.

• P&L and Revenue Management.
• Modernize the organization to generate new revenue streams at all levels (Sponsors, Digital, e-commerce, Ticketing, Stadium...)
• Brand development and diversification: stretch OM brand on new media / products: OTT platforms premium contents, licensing, Twitch (#1 non Gaming related channel), experience tours and facilities, concerts, international, esports, House of OM, etc.
• Transform organization to a data centric and ROI focused organization: deploy data at each level of the organization to be able to take data driven decisions.
• Digital Transformation: build a content factory for 15M+ social networks and a robust data analytics team to support all commercial activities.

Country Manager :

• Full P&L ownership (+$300M) + organization management.
• Define, build and execute the strategy while ensuring consistency with the Global Business targets and Global Compliance.
• Lead the transformation in a key moment for the structure.
• KPI Reporting to Microsoft HQ.
• Always seeking for innovation, mixing knowledge of data insights and intuition.
• icrosoft approved speaker, with a long and positive track record of interviews in media.

Leadership :

• Manage France organization.
• Cross-functional manager, always working hand in hand with other internal stakeholders, both at local and international level, ensuring transparency and alignment.
• Inclusive manager, passionate about coaching and developing diverse and cross-cultural teams in order to help them reach their full potential.
• Diversity and inclusion global sponsor on Accessibility, Gender and LGBTQ+.

Achiever :

• Contributed to a +25% Revenue growth and a +40% Margin Growth in 6 years.
• Market Share +15% in 6 Years.
• Successfully pivoted the French business into a full digital model.

Marketing Transformation :

• Define, lead and transform the Xbox marketing strategy in France.
• Manage a portfolio of premium brands and services, including SaaS, GaaS, Subscription, freemium.
• Digital first mindset, including strong social media expertise, brand content and influence marketing.
• Always seeking for innovation, mixing knowledge of data insights and intuition.
• Build and manage WW best in class Sports and FMCG partnerships with global or local brands: , EA, Nike, Paris-Saint-Germain, Burger King, HBO, Marvel, etc.
• Build strategic partnerships with retailers and Telcos: Orange, amazon, Fnac, etc.
• Used to build Sponsoring partnerships in the Sports ecosysteme: sponsoring deals with football team, athletes endorsement.

Side job

• CAPGAME is the French charity organization promoting Accessibility in Gaming. We put fun and inclusion back into the lives of people with physical disabilities.
• I also founded the #TousGamers movement, promoting Accessibility in Gaming in France.

Marketer :

• Define, lead and execute the Regional integrated marketing strategy in Southern Europe.
• Manage partnerships with FIFA, PSG, Ligue 1, and many other Football franchises and athletes (Messi, Ibrahimovic, etc.).
• Manage a diverse portfolio of premium brands (EA, FIFA, The Sims, Harry Potter, etc.).
• Manage relationships with external agencies (Creative, Media, PR) and key local stakeholders.
• Coordinate all local and regional marketing activities and share best practices and feedbacks with the Corporation.

Developer :

• Transform the Marketing strategy to a more consumer centric approach.
• Reorganize the marketing organization in Southern Europe, in order to better leverage new digital media investments and direct to consumers tools.
• Launch new business models (subscription, freemium or advertising based) and diversify the portfolio with new brands.

Leadership :

• Manage and develop a very diverse team, in France, but also remotely in Spain, Italy, Portugal and Benelux.
• Completely redefined the organization of the team, creating new roles and positions.

Achiever :

• Increased Market Share by 10% in 4 years.
• Progress from #2 position to #1 in a very competitive market.
• Brought FIFA to #1 cultural product in Southern Europe.
• Created the first team of social media managers in a large company in France.
• First marketer to activate influencers on the French market.

• Define, lead and coordinate Contents strategy: rights acquisitions, endorsements, in order to tell great stories about our brands.
• Manage SFR brands contents portfolio and launch new brands, products and services.
• Operationally manage SFR portals (mobile + web) and websites.
• Negotiate, manage and value Rights: French Football Federation, NBA, French Football National Team and endorsements.
• Launch new websites, contents, products.

• Marketing Director for Canal+ VOD Football channels and several Brands of the Canal Plus Group.
• Worked on Football TV rights call to offers.
• Various experiences in Sports rights, Sports marketing, Movie rights and Movies marketing, VOD, Brands partnerships
• 8 months in Marseille to help the Olympique de Marseille football club build the 1st French Club TV channel.