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#DG

Julien

Paris

Julien
DG de PME / ETI

Expériences professionnelles

 

KAMET VENTURES

Consultant

Nov 2018 - Aujourd'hui

Axa start-up studio focus on Insurtech / Life Sciences / Mobility with operations in London, Paris & Tel-Aviv
Mission: Advise a team of entrepreneurs to pivot an Insurtech / Proptech project, help building product road map, go to market strategy, MVP plan, team set-up, competition analysis, technology and strategic partnerships, Business Plan, initiate preliminary sales partnerships. Make sure that factory team experts are involved in each step of the plan and co-construct POC and Mid and long term vision.
Key Achievements:
* Moved project from a 500 M€ market potential to 5 bn€ with a multi-channel go to market strategy
* Convinced Major Insurer to build innovative insurance product dedicated to landlords & renters
* Built a team of 10 experts in less than 2 months
* Persuaded Kamet partners to invest up to 1m€ in the project

5ASEC

Group Deputy CEO (Digital Strategy et Business development)

Mars 2016 - Jan 2018

Worldwide leader in Dry-cleaning operations - 34 countries - 1200 employees - 85 M€ in sales - under LBO
Mission: Define and launch digital transformation strategy of the company. Global responsibility for the design and launches of any new digital business channels. Restructure and accelerate the development of BtoB and Franchise operations in France. Rationalize BtoB processes at Group level. Draw the 5asec strategy to enter the US market from the perspective of making a new LBO Key Achievements:
* Digital: Launch of the home delivery app My5asec in France, integration of the customer relationship platform and BtoC and BtoB CRM, Launch and follow-up of multiple marketing campaigns for BtoB / BtoC customers acquisition, development and expansion of services within a global digital concierge platform. Central Group touchpoint for industry software intelligence.
* Strategic review of all BtoB processes within the group and standardization guide-lines implementation, go to market, portfolio segmentation, product design to 4 people). Restructuring of the main central production unit to create better automatization and grow production form 350 pieces a day to 2000 (team grew from 10 to 35). BtoB Group level: standardized extranet platform development launched.
* Franchise: Sales and marketing rework, budget targets reached 2 years in a row, projects control and follow-ups processes implemented.
* International: Full US market study over 8 months (competition, GTM, product strategy, multiple meetings with local players and M&A discussions)

GROOMBOX

CEO & Founder

Juin 2013 - Fév 2018

Digital concierge platform for office buildings and retail partners based on connected lockers and mobile app
Mission: Create and deploy a disruptive offer of both physical and digital conciergerie for corporates in France. Supervise the development and release of the digital platform built with US partners. Structured commercial offer and lead operational management.
Key Achievements:
* 1M € of sales after 3 years for 22% EBITDA and 80% annual growth.
* Reached Business Plan targets post acquisition by 5asec.
* Successful expansion of the business model on the BtoB market segment.

IMALLIANCE

CEO

Déc 2010 - Déc 2012

Diversified Brand content production company (French leader in commercial photography, event, digital brand content, ads production) - 8M€ in sales
Mission: Organize the merger of 2 companies in the field of creative content production for mass market brands or advertising companies. Restructure the balance sheet and profitability after merger. Reorganize commercial strategy and extend portfolio of activities. Direct management of 3 business unit directors, CFO and sales manager.
Key Achievements:
* Achieved 2M€ fund raising on the Marché Libre stock exchange for balance sheet restructuring and development financing.
* EBIT grew from (483K€) &o 200K€ in less than 2 years.
* Full rebranding of the business and creation of 3 new business lines (photographer agency, event agency, studio renting).

JOBFACT.COM

CEO & Founder

Juin 2008 - Oct 2010

On-line community dealing with insider information from anonymous employees talking about their real salaries, working atmosphere and recruitment processes
Mission: Supervise the outsourced development of the web platform and structure the marketing and digital strategy for members acquisition. Build the commercial strategy, manage a senior team of 10 people in France and UK. Structure the financing and global management of the company.
Key Achievements:
* Achieved 1M€ fund raising from business angels.
* Released the web platform after 12 months of development (Eastern Europe).
* Enrolled more than 200.000 members in 6 months.

YO! SUSHI FRANCE

CEO & Founder

Avr 2005 - Mai 2008

Fast casual conveyor belt Japanese cuisine, Master Franchise acquired from European leader YO ! Sushi Ltd (UK) - 5M€ in sales
Mission: Build and develop an alternative Japanese food retail concept in shopping malls while adjusting Yo! Sushi British concept to French local specifications. Organize company's financing and manage full spectrum of operations from finance, HR, purchasing to marketing.
Key Achievements:
* Achieved 3M€ fund raising in both equity and bank debt.
* Successfully opened 3 restaurants in 16 months in major French shopping malls.
* Acquisition of 20.000 customers per month totalizing 5M€ annual net sales and 20% d'EBITDA.
* Selected in the top 3 food concepts Awards in France in 2006.

JP-MORGAN CAZENOVE

Head of Pan European institutional sales France

Fév 2002 - Avr 2005

Mission: Advise Tier 1 and Tiers 2 French institutional investors on their Cash Equity Investment in UK and Large Cap European Equities. Lead and organize roadshows in France for several International Corporations. Manage a dedicated team of 2 sales and 1 sales-trader.
Key Achievements:
* Took over the role of head of French desk 6 months after joining.
* Successfully grew the P&L by 20% yoy.

CLOSE BROTHERS

Assistant Manager Merger & Acquisitions

Juin 2001 - Jan 2002

Supported the marketing effort (strategic reviews, financial modelling) towards Investment Funds on sector coverage such as Defense, Support Services, IT and consumer goods in Europe.

PYRAMID TECHNOLOGY VENTURES

Analyst

Avr 2000 - Mai 2001

French-American Venture Capital Fund - 7 employees - 120M$ AUM - Investment focus : Hardware, Software, Internet
Led pre-investment analysis, companies' strategic reviews, drafted co-investment memorandums, involved in 12 due-diligences and 11 closings representing 45$M of funds invested in start-up rounds (optical networks, telcos, security and internet) in France & US.

Formation

 

1997     EDHEC school of Management, grande ecole program - Major in Corporate Finance

1997     University Paris II Panthéon Assas - Bachelor's in law, Major business

Langues

 

Anglais : Niveau avancé

Francais : Niveau avancé

Espagnole : Près de La langue maternelle

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