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Profil mis à jour le : 30/10/2023

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Irina

International Profile

Paris — 50ans
 

Note Globale    

Irina

50 ans

Paris

Irina
International Profile

Expériences professionnelles

 


Business Strategy Consultant

Jan 2020 - Déc 2022

Focused on setting up & optimization of existing businesses, international development & new ventures. International business development, commercial & marketing strategies. Audits & Decisions support. Interim Management. Confidential projects.

Digifast

Business Strategy Consultant & Interim General Manager

Jan 2018 - Jan 2020

- Collaborative, Adaptable & Open-minded - Analytical & Purpose-driven - Effective & Pragmatic - Courage, Resilience, Passion & Intensity - Curiosity & Creativity. Continuous Learner - Integrity & Authenticity - Humility & Empathy
Tech start-up tailored solutions for the digital publishing market (databases management, digital edition, metadata, data structuring).
Marketing and feasibility study, commercial strategy, brand & new technology development.

法国美帕

Chief Executive Officer MedSPA Laboratoires

Jan 2018 - Aujourd'hui

French dermo-cosmetics brand, Beijing-based Investment Group. Sell-in YOY 15 M€. China - 1st market in Asia Strategy: - Brand vision, Global Marketing & Communication Strategy. Product development strategy, focus on Asian markets.
- France & International Business Development strategy and execution. Commercial & Marketing support to the Chinese Market.
- E-commerce, Customer service & CRM Management.
Operations: - Operational, administrative, and financial management of the company. Relations with Chinese shareholders.
- Supply-chain and ERP implementation, purchasing optimization policy. Regulatory compliance and regulation.
- HR Management: recruitment & workflow organization.

ASM Japan K.K. 株式会社

Interim General Manager

Jan 2017 - Aujourd'hui

Japanese Branch, out-sourced luxury industry clients contact center, CRM and Marketing services, e-Commerce support.
Clients: Fendi, Christian Dior, LVMH Fragrances Brands, Chloe, Boucheron, Bluebell, Celine, Prada, etc. YOY ¥150 M.
Crisis management: - Financial restructuring of P&L, cash flow, fiscal consolidation, recovery, tax adjustment.
- Legal harmonization: legal registration of the Japanese Branch, contracts, and country legal constraints.
- Cross-cultural management of multilingual staff, recruitment (+ 10 new Brand Ambassadors).
Business development: - Commercial development client portfolio & acquisitions (+ 3 new accounts), implementation new customer services: e-commerce support, payment, VIP services, etc.
- Post-crisis management & optimization customer relationships for cosmetics and luxury brands.
- Lead & managed delivery of Prada Japan in-house Customer Service


Business Strategy Consultant

Jan 2015 - Jan 2017

Interim management & business development missions, audit organizations, and commercial & marketing strategies before & after investment. Confidential projects. Sectors: luxury goods, retail, cosmetics, designer & niche fragrances, hospitality.

Boutique Roger & Gallet

Interim Deputy Store Manager

Jan 2015 - Jan 2015


Scentys SA Presensia- The Fine Art of Fragrance Diffusion

Jan 2012 - Jan 2015

French start-up founded in 2004, creator and owner of patented technology of fragrance into capsules.


Executive Board Member, Commercial Sales Director & Deputy General Manager

Jan 2013 - Déc 2015


Fine Fragrance & Retail

Customer Experience Business Unit Director

Jan 2012 - Déc 2015

Key achievements - Turnover x 7: from 500 K€ in 2012 to 3.5 M€ YOY in 2015, incl. 1.8 M€ Fine Fragrance.
Developed a significant client portfolio of luxury groups worldwide, increase awareness of the brand from being a start-up to a fully mature and important player in its market, and built strong enduring relationships:
Fine Fragrance: Chanel, Dior, Firmenich, Givaudan, Guerlain, IFF, LVMH Fragrances Brands, L'Oreal Luxe; Mane, Estee Lauder Companies; P&G; Symprise, Coty, diptyque; Ex-Nihlo, Takasago;
Luxury retail: Vacheron Constantin, Cartier; De Beers, VanCleef & Arpels; Hammerson; Unibail-Rodamco;
Distribution: Sephora, Marionnaud, Nocibé, Une heure pour soi;
Automobile industry & Aviation: BMW, Kia Motors, PSA DS & Peugeot, Dassault-Aviation;
Hospitality - LVMH Cheval Blanc etc.

Japanese Luxury Cosmetics Group Shiseido

Europe Travel Retail Sales Area Manager

Jan 2011 - Jan 2012

Rodriguez, Issey Miyake, Elie Saab, ...) Export Area Manager Direct Markets, Shiseido (3 axes luxury brand: Skincare, Makeup & Perfume Managed network of travel retail (duty-free departure & arrival, airlines, border shops, ferries): 35 accounts, up to 150 POS: Greece and Cyprus, Belgium, Italy, Gibraltar, Suisse, Russia, and Ukraine. Sell-in YOY 5,2 M€.
Lead selective distribution 12 countries: Malta, Baltic States, Kazakhstan, Georgia, Azerbaijan, Moldavia, Belarus, and Ukraine.
Newly opening markets: Tunisia & Armenia. Sell-in YOY 2.5 M€. P&L and A&P budget management, maximized sales opportunities, brands visibility, gross profit, negotiation of spaces & locations, trade marketing & merchandising plans.


Jan 2010 - Aujourd'hui

2010 - Gap year USA & Italy for self-development: improving and extended language skills in English and Italian, expanded cultural and artistic horizons, enhanced knowledge of brand awareness and trends.

French Cosmetics Group Rocher - HQ Paris & Subsidiaries

Commercial Director & Business Developer

Jan 1997 - Déc 2009


Russia Market Commercial Operations

Sales & Marketing Director, Executive Board Member

Jan 2002 - Déc 2008


Yves Rocher - Institut de France

Foundation Representative

Jan 2003 - Déc 2008


Poland

Retail Operational Marketing & Communication Manager

Jan 1999 - Déc 2002


Rocher Group

Emergent Markets Retail Commercial Operations Manager

Jan 1997 - Jan 1999

12 years career within the Rocher Group, supporting the development and influence of over 50 countries: Russia & Eastern Countries, Emergent Markets, North Africa, and New Territories. From operational marketing with country responsibilities to sales and business development, opening and management of new retail distributors, franchises & territories. For each of these markets instigated and developed B-to-C sales, retail marketing, e-commerce, and communication strategies.
Key achievements in Russia: 200 POS, FY 200 M€.
- Initiated, developed, and directed marketing & - CRM Database in Russia (30% of YTD):
commercial strategy for the Russian market. 2 M clients incl. 350 000 loyal clients.
- + 54% of stores YTD in 5 years, guaranteed yearly - ROI Management (P&L & A&P Budget) 15 M€ .
double-digit growth, 2nd market in profit. - Yves Rocher Foundation Representative, Organizer
of the Annual Environmental Award "Terre de Femme".

Pierres & Vestiges Andrée Macé, Antics Gallery & Showroom; French Embassy in Russia, French Institute

Luxury Sales Assistant

Jan 1995 - Jan 1997



PR and Cultural Events Project Manager

Jan 1992 - Jan 1995



Deputy Manager Multimedia Library

Jan 1991 - Jan 1992


Formation

 

2020     École du Louvre, Paris, France - Orient Art History: Chinese, Japanese & Korean art; Art General History; Creative techniques and principles of restoring works of art

2012     Accademia Riacci, Firenze, Italy - History of Art - Italian Renaissance

2008     ESSEC Executive Education; Exchange student Indian Institute of Management Ahmedabad; Cote-d'Ivoire; Diplomatic Academy - General Management Diploma; Financial Times 8th Business School Ranking

Langues

 

Francais : Langue maternelle

Italien : Moyen

Coréen : Connaissances de base

Polonais : Intermédiaire

Portugais : Connaissances de base

Russe : Langue maternelle

Espagnol : Moyen

Chinois : Moyen

Anglais : Bilingue ou langue maternelle

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