DG/ Directeur BU / International

Food supplement industry - START UP SCALE UP

• 2017 - 2019 / Defined & Lead the acquisition strategy on the French market
• Target identification / buying negotiation / financing structuration / LOI & deal marker
• Since 2019 / General management / Brand strategy and Go to market action plan management
• Focus on BtoB sales organization thought Organic chain stores + Digital strategy to growth 20%
• Production : buying strategy and supply chain improvement lead the GM from 54% à 62% in 2y.
• Merger & acquisition / growth strategy : sector watch/ goal to expand the distribution channels

Groupe LEHNING - Health Care Industry OTC - 75 M €

• Operating in 12 countries w/ distributors + 1 business unit in Spain - 5M EUR (2016)
• Developed OTC sales + new product range as food supplement and cosmetics
• Open New countries: Canada - Russia (500 K EUR 2017) - India - Iran - Brazil
• Sealed a deal of OEM products for major brand in Italy (400K EUR 2017)
• Pilot for marketing activation plan + Pilot for M&A auditing (bought a Brazilian company)
• Managed directly 50 people (15 BU Spain - 2 area manger + 3 FO&BO + 30 export sales)
• Reporting to President in a family owned context, board member
• Based in North East of France, 2/3 travelling

Brand International Strategy / Product development / Supply Chain

• Consultant for European major Brands & distributors, focused on OEM development
• Expertise in technical product research & development, buying and sourcing management
• Product R&D: developed offers for Intersport France & United Brands Belgium (1M USD buying)
• Audit & Sourcing & EN certification process for DIFAC France (Personal Protective Equipment)
• Sourcing: mission for Auchan Sport label, Decathlon Tribord Brand & Cdiscount.com
• Supply chain & procurement management in CHINA/ SEA/ BANGA/ TURKEY and PORTUGAL
• Back Office Management team: designer/ chief of products/ operation managers & merchandisers (staff based in HK/ Taiwan/ Dacca)

Lafuma Group (Listed) - Sports & Outdoor - 5 brands - 250 M €

OXBOW - Surfing company - 65 M €

• Manage the International BU - P&L management: 18M € - 8 BU's, 32 countries
• Brand Strategy - build up the NEW brand positioning, adapt the Go to Market
• Managed directly 3 Export Sales Manager, 4 Country Manager: Germany/ Spain/ Italy/ Asia
• Managed indirectly 65 people including back office and front office / sales administration team
• Retail development: developed a new retail concept and opened 10 corners at ECI/ Spain
• Improved the product requirement for each market : Adopt, Adapt, Invent
• Sport marketing Pilot for each country: team & events + marketing budget
• Board of directors Member, reporting to MD and the Lafuma group president

World Leader - Children Fashion - 18 brands – 700 M €

Levi’s Kids - 1600 Doors - 25 M €

• Sales management, 21 countries: 3 subsidiaries, 4 distributors, 13 agents
• Increase sales from 18M to 25M in 2,5 years: UK/ ITALIA/ SPAIN
• Direct follow up of Europeans Key-account: OTTO Group – CORTE INGLES - SELLFRIDGES
• Product coordination development & marketing strategy: SCANDINAVIA
• New market development: retail & wholesale: GERMANY (increase sales by 1,2M)
• Sales administration management: 5 people on back office
• Retail coordinator for “Original Levi’s Kids Store “development – 2008 Copenhagen DK

RETAIL / MENS FASHION - 80 shops/ world-wide - 60M €

Europe

• Turnover reached: from 0 sales to 3.2 M € in 5 years
• Sales and Marketing strategy
• Human resources management: recruitment and training
• Buying, stock control, product development with in-house design department
• Administration and finance daily follow up
• Specialist for « Outlet Village » development in Europe (Value retail, McArthur Glen…)
• Based in Paris (Since Sept. 2002)

MADRID - Spain (since 2001)

• Retail distribution development – 4 mono branded shops – 1.6 M €
• Increased margin by 10% (2003/2002)

• Staff Management of 14 people:
• 4 shop managers, 8 sales assistants, 1 merchandiser, 1 retail manager

LONDON - UK (since 1997)

• Started from scratch the UK Retail distribution development
• Network development– 5 mono branded shops (major UK cities) - 1.6 M €
• Staff coaching - 15 people:
• 5 shop managers, 9 sales assistants, 1 retail area manager
• Based in London (1997 – Aug. 2001))