Directeur Général / Deputy CEO , PME/ETI/Fililale, Retournement/Structuration/Gestion de Crise

Exec Interim Mission (mission de management de transition): Structure and boost Com, Marketing and Sales of a Green Tech Scale-up (French Tech, Scale up, Start up)

• Define and Implement the Go-To-Market strategy, in line with a 18-month scale-up target (Stratégie marketing & Sales)
• Structure/Recruit/Unite the Marketing and Sales team (création/recrutement d'équipe)
• Implement the tools (CRM, dashboard, incentives...) to pilot the performance (KPI, dashboard, gestion de la performance)
• Initiate the creation of an ecosystem of partners and channels to widen the potential market (écosystème, lobbying, relation publique)
• Ignite take off on YoY Net Sales and Leads generation in existing and new verticals.

Lead Ericsson BeLux affiliate (~300M€ over 3y, 250p), restoring profitable growth and affiliate resilience

• +40% growth on top line through market share extension (total value > 550M€) with both existing and new customers (stratégie commerciale, business development, diversification, relation client)
• +100% on profitability and -70% on working capital thanks to affiliate restructuring and value creation (retournement, business development, profitabilité, gestion du cash, création de valeur)
• Recreate employee engagement and enforce a new local culture focusing on transparency, autonomy and mastery (gestion d'équipe, motivation, mobilisation, leadership, animation de Codir)
• Secure Business continuity, employees' safety and engagement during Covid-19 crisis (Gestion de crise)
• Position Ericsson as a must-have supplier in Belgium and Luxembourg ecosystem through intensive PR/Lobbying agenda (Communication, Relation Publique, Lobbying)

Outperform Ericsson financial targets on top line and bottom line for Orange France and OBS account (>1B€ over 6y) (Pilotage de P&L)

• Deliver 600M€ strategic project (5y ,+100p) on financial objectives and customer satisfaction (pilotage de programme infra, PMO, conduite du changement, leadership)
• Restore a trustful and influential customer relationship at executive level, strengthening Ericsson share of wallet (satisfaction client, relationnel fort, negociation multi-parties)
• Diversify the business mix with +50M€ projects won in IT Transformation, Cloud Infrastructure and Private Networks (gestion grand compte)
• Boost employee engagement and cooperation with strong focus on diversity, empowerment & innovation.
• Modernize company-wide culture and ways of working through Ericsson France executive committee (~1000p)

Full accountability on Network sales and profitability on Orange Global Account (~450M€/y).

• Position NSN as a strategic supplier through influential CxO relationship at Orange Group and its affiliates
• Lead multicultural commercial and pre-sales team dedicated to Orange accounts (35p).
• Win back market share in local Orange affiliates by building and driving the execution of a Global account plan
• Handle and close multiparty negotiation in complex environment, securing recurrent profitable revenue for NSN.

Define and orchestrate business development strategy across France Telecom group, with market share extension in Spain, Poland, Egypt...

• Lead virtual tender team with cross division responsibility (solution & services) in +500M€ RFPs