DG B2B2C

Future-Proofed Brand & Corporate Growth Strategy

Foresights, Brand & Corporate Growth Strategy, Marketing Consulting

Decode trends & foresights and enable management committees, brand, and R&D teams to interpret market disruptions into future business opportunities: new corporate & brand strategies, new business models, new products, services, experiences. Built a consulting platform with new methodologies, while integrating a network of experts, 3A Foresighters® with extended experiences in the following industries: FMCG’s, beauty & cosmetics, fashion & accessories, lifestyle brands, luxury, consumer electronics, retail.

Achievements - Transformation Missions (acting as deputy GM)

• New growth strategy and business development for a hiring & interim management agency. JUSTE (ALIXIO Group). 3 months.
• New strategic platform & growth strategy for a medical diagnostics company: EUROBIO SCIENTIFIC (Euronext, Nextstage). 3 months
• New growth & digital transformation strategies for a corporate wellness services company. WELLNESS TRAINING. 6 months
• The future of Lacoste resale: defining a new business model for LACOSTE in collaboration with pluri-disciplinary task force. 2 months.
• Growth Strategy for a SaaS Talent Matching Software platform. Fund raising pitch. PALM (Station F). 3 months
• Launch of a new fashion brand for 6/10-year-old Kids in the US. Brand & Style platform, marketing plan, digital…KINGA. 6 months.
• Misc.: 5-year repeat collaboration with L’Oréal Research & Innovation Hubs x5 (innovation, concept development), Mentoring of startups, Strategy & Marketing Senior Advisor @BPI (French Public Investment Bank) …

WPP Group

Creating Future Brand Singularities.

Trend Forecasting, Brand Strategy, Marketing & Innovation Consulting

For 11 years, completely transformed Peclers' business and organization. Led all operations & established aggressive growth strategy for WPP-owned worldwide leading trend forecasting, brand strategy & innovation consultancy, with HQ in Paris & offices in 15 countries. Served clients in beauty & cosmetics, fashion, lifestyle brands, luxury, CPG's, retail. Revenue: 75% consulting, 25% off-the-shelf trend publications / books.

Achievements

• Tripled revenue growth from $6M to $20M
  • Founded in 1970, Peclers built a very successful business with the fashion industry. Breakthrough growth was achieved by growing the core business, while aggressively diversifying the source of business in closing deals with the beauty & cosmetics, home & décor, FMCG, consumer electronics industries. Beyond, international development was accelerated by opening subsidiaries vs. local Agent-based model (focus was China and the US). Lastly, new strategic capabilities were set-up.
• Increased business capabilities & doubled staff.
  • Opened 4 new departments to make business diversification & growth possible: Brand Strategy, Research & Future Insights, Digital Transformation, and dedicated global Business Development/ Inbound Marketing team to enable to book 40% new business every year.
• Designed new methodologies and developed partnerships with other WPP consultancies & technology companies.
  • Peclers Innovation Fast Track®, Peclers Singularity Model®, Peclers Archestyles®, Social-Watching, partnership with Kantar…
• Led global business development (15 countries).
  • Opened offices in Shanghai (20 people hired). China became a major growth builder.
  • Permanent employees vs. Agents established in LA, München, Sao Paulo & Nordic Countries. Agents termination negotiation.
• Designed & deployed digital transformation.
  • Launched subscription-based digital platform Peclers(+) to offer our clients not only our traditional paper trend books offering but also the corresponding digital experience. New selling process. Training of the business development Team.
• Achieved profit turnaround from loss making to double-digit operating profit.
  • Profit turn-around was made possible by focusing our growth efforts on consulting vs. lower margin trend books business. The Trend Books portfolio was streamlined, the move to digital print allowed major cost cuts. Revenue split moved from 40/60 to 75/25.
• Key Clients.
  • L’Oréal Research & Innovation Hubs (x5), Lacoste, Maybelline NY, Shue Uemura, Estée Lauder, Coty, Unilever, Henkel, Givaudan, Firmenich, Symrise, IFF, Chanel, L’Oréal R&D, YSL, Forever 21, Nike, H&M, VF Corp, Timberland, Lululemon, Stitch Fix, Auchan, Carrefour, Galeries Lafayette, Manor, Nordstrom, Walmart, Target, Orange, Huawei, Samsung, various Chinese brands & retailers…

Marketing Services consulting & Media Solutions. Directed book of business for France and Europe division, with oversight of 60 people, €15M sales, for marketing services and consulting agency and US-based public company with $1,5bn sales. Leveraged data to deliver insights on customer behavior, leading to solutions for personalization, predictability, and scalability of multichannel campaigns.

Achievements

• Created new consulting model in French market. Built a business model that included packaged communication products as the foundation (sampling, promotion, couponing, shared direct marketing campaigns), with additional consulting services focused on shopper marketing.
• Deployed new model in Europe. Adapted the French model and rolled out to German, Italy, Spain, and the U.S. with local teams. Generated 2006 sales of €15M, with 50% growth vs. 2005, and +25% pure organic growth, with 15% OP.
• Grew awareness. Achieved spontaneous awareness amongst Top 20 below-the-line agencies in France (2005 Survey).

Start-up

AI Software & Knowledge Management. Led sales, marketing, & business development for a start-up B2B operation that leveraged collaborative Knowledge Management Intranets with AI and semantic search.

Achievements

• Established new revenue stream. Transformed breakthrough information technology into a profitable and scalable revenue stream that achieved sales of €2M in 2001.
• External recognition. ARISEM named Best Knowledge Management Intranets suite.
• Clients: Served key clients Pernod Ricard, Auchan, Thales, Alcatel, Lafarge, EADS, and more.

• Managed Dash/Bold 2in1 brand with €150M sales in Europe, a team of 5 direct reports, and dotted line alignment with 9 countries' marketing teams. Grew sales by more than 53% YOY from June 2000 vs. July 1999.
• Ranked in Top 20 of Marketing Managers and promoted to Marketing Director.

• Re-launched the Dash/Bold 2in1 brand in France, with €50M sales and team of 5 direct reports. Market share moved from 4.7% (Nov'97) to 6.0% (March 99); model qualified in France to be deployed in Europe.
• Managed personal care brands Camay, Zest, Monsavon, and Rogé Cavaillès with team of 4 direct reports, and sales > €25M.
  • Grew market share for Rogé Cavaillès by 25%. Brand was sold to Bolton Group.
  • Grew Monsavon market share from 20.5% to 24.3% in 1997.

• Pioneered a breakthrough approach with new trade terms, "New Way," in collaboration with P&G Sales President - to drastically reduce year-end rebates and shift from back to front-margin model for French retailers, per the German model.
• Instrumental in increasing promotional acceptance of P&G brands by 50%.
• " European Sales Master" award and honor.

• Prior career experience includes various Sales Executive positions