DIRECTRICE GENERALE CEO CONSUMER GOODS RETAIL PREMIUM ET LUXE , INTERNATIONAL

SEIKO WATCH EUROPE - FRANCE - 3 branches- 36 countries - 95 M€ - 220 FTE

SEIKO WATCH CORPORATION - JAPAN - 1.7 Md€

• Strategic Leadership: Develop and execute the company's long-term vision, mission, and strategic objectives, ensuring alignment with market trends and opportunities in the watch industry.
• Brand Enhancement: Elevated the company's brand reputation by focusing on customer excellence and sustainable practices, resulting in increased customer loyalty.
• Change management : Office transfer wiith unions negociation,, european merger, ERP implementation and digitalization @360° Financial Management: Oversee budgeting, financial planning, and resource allocation to ensure the company's financial health and growth. Reporting and closing.
• Profitability: Improved profit margins by 8 points through effective pricing strategies and inventory management. EBITDA x 7. Market share + 20%.
• Team Leadership: Build and lead a high-performing executive team, providing guidance, mentorship, and a clear strategic direction to achieve corporate goals.

GROUP WATCHES - FRANCE - 11M€ - 20 FTE

GUCCI I KERING - 10,5 Md € -17 Md €

• Established the successful business of Gucci watches and jewelery at retail and wholesale distribution network in FRANCE
• Established a new strategy of the distribution network , in scaling the doors quality.
• Implemented new training model and retail excellence practices to increase customer satisfaction. and turnover , average of 9% in 5 years.
• Member of the watches and jewelry development product committee.

3 M€ - 10 FTE

• Turned entrepreneurial vision into reality by building an innovative business focused on the research and development of a cosmetics new brand.
• Established of a selective omni-canal distribution network over 10 different countries including China and US markets. E-commerce and market places.
• Captured over 10% of market share at Sephora France , 20% Sephora China, 10% Barneys US.
• Created multi-year business plans and provided comprehensive analysis of operational growth and revenue projections to investors.
• Fund leverage and transfer with profitability the brand to the American distributor in 2011.

SWATCH GROUP - SWITZERLAND - 7,5 Md€

• 85 countries worldwide , America, Asia included China, Europe.
• Designed the brand strategy, product line and marketing.
• Managed the sales development at retail and wholesale wordwide.
• Acting as P&L driver.

YVES SAINT LAURENT BEAUTE - FRANCE - 300 M€

L'ORÉAL - 38Md€

• Established the merchandising department of YSL Beauté at HQ with an international vision. (Asia, North America, Europe).
• Mobilization of staff talent, internally and externally.
• Executed, controlled, and coordinated the global brand image at point of sales worldwide.
• Spearheaded a business unit, oversaw the P&L.

SEPHORA - FRANCE - 1,5 Md€

LVMH - 79 Md€

• Established a strategy and a merchandising vision in line with Sephora concept.
• Launch and adaption of the retail concept in North America and Europe
• Revamped the operations division, implementing business process that resulted in the division increasing its revenue contribution.
• Initiated merchandising program that increased turnover by 15% and improved margin by 5% in 12 months.

SEPHORA - FRANCE - 1,5 Md€

LVMH - 79 Md€

• Opening of the Champs Elysées store, 1000 m2" the biggest cosmetic retail store.
• Developed and launched of the innovative and visionary retail concept.
• Supervised the recruitment and the mobilization of staff talent :160 persons.
• Overreached the budget in term of sales 25%..