La logique vous mènera de A à B. L’imagination vous mènera partout
Pascal Directeur associé - transition digitale & marketing communication expert
Contacter Pascal
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 03/04/2019

Mobile en france

1360 € HT par jour
 Ajouter aux favoris Publier un avis
1360 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

Directeur associé - transition digitale & marketing communication expert

Elancourt , Yvelines — 51ans

Note Globale    


51 ans


Directeur associé - transition digitale & marketing communication expert

Expériences professionnelles


KP Diem
Elancourt (78990)

Directeur associé

Déc 2014 - Aujourd'hui

Digital & Marketing Communication agency, Consulting & Transition Management.

• Tupperware Brand - transition to digital - One year worldwide mission.

- Selection and management of agencies
- Build up of the project specifications
- Project management

- Merge of 26 databases in one. Creation of a ECM with a new CMS, a PIM, a DAM and a MAM.

- Development of a recipe Apps
- Creation of a new intranet interface
- Set up of a CRM and an acquisition program

• Babaorooms - showrooms as a service, showrooms located in private home:

- Reco of the digital strategy for the launch
- Advisory board member

• Guy Hoquet - transition to digital - 6 months mission
- Creation of a simplify ECM (ready for upgrade) with a DAM , a ERP and CMS

• Carrefour Banque - customers recruitment campaigns
- We reach with this campaign a high record in fund raising in a short period

• Wonder box - Gift box
- 2014 TV commercial.

• Brooklyn Bagel - Launch of a bagel store concept. One year mission.

- Business plan

- Suppliers selection and management

- Brand creation and launch
- Bagel recipes
- Store design

• Eovi Mcd insurance company
- Reco of the digital strategy.

• Epawn - NFC gaming solution,
- Creation of a product marketing story and its go to market strategy

GE Healthcare Life Sciences

Head of Global Marketing Communications

Jan 2011 - Déc 2014

Biotechnology firm, UK

- Create a central center of expertise and a brand strategy. Migrate from traditional to digital marketing.
- Generated $66M in revenue representing 4,25% increase in sales (2% coming from e-business and 2,25% coming from qualified leads).
- The team received the Group GE awards for « best knowledge in their area » and « best marketing practices ».
- Redefined GE's Life Science division's brand image pulling its recognition from low 20's to top 4 in digital and top 3 in awareness.
- Saved $900K in the agencies operational cost.
- Developed and deployed the marketing, communication and digital content and framework of Standard Operating Procedures (SOP).
- Launch the social network strategy.
- Enhanced digital capabilities, e.g.:

  • Generated $1M in revenues in the 1st year of deploying web based sampling automation.
  • Average opt-out of 0,15% - 200% Increase of traffic in a year/ 238% increase in mobile traffic.
  • Social media sharing and engagement: an average Viral lift of 350%.
  • Youtube channel results: views up 79,28%; 192% increase in subscribers; 185% increase in engagement; 10,4% increase in time watched; 42,7% increase in Favorites.

Merck Millipore, Biotechnology firm

Director, Head of Marketing Communications

Jan 2009 - Jan 2011 . Worldwide leader in water purification systems for laboratories. France
- Rebuild the brand image. Build marketing and communication processes. Prepare the transition to digital
- Marketing and communication processes recognized as best practices in the group.
- New brand image for the business which became number 1 in the customer’s mind within 1 year of deployment thanks to a strategy of global creative platforms by product line.
- 300% increase in leads - 12 000 qualified leads generated in one year which is the new standard of the market.
- Migration to « zero paper » with an automation of the leads acquisition through an iPad CRM tool.

Philips Group - Automotive / Domestic appliances / Mobile

Jan 1997 - Déc 2008

Philips Automotive lighting. France

European Marketing Communications Manager

Jan 2005 - Déc 2008

- Increased speed & quality of communication and information sharing, resulting in alignment with the strategy defined at the highest level in the lighting group.
- Created of a brand image by customer clusters.

Philips Mobile infotainment. France

Global Strategic Manager

Jan 2004 - Jan 2005

- 2008 roadmap. Improvement of profitability of a line of goods (+5%). 20% cost saving on OEM side.

Philips A.D. The Netherlands

Global Senior Product Manager Beauty

Jan 2001 - Déc 2004

- P&L responsibility (skincare and Ladyshaver). 25M€ in revenue.

Philips A.D. France

Marketing Communications Manager

Jan 2000 - Jan 2001

Philips A.D. France

Sales Representative

Jan 1997 - Jan 2000



1995     HEC Montréal - DESS de gestion

1994     Université de Grenoble - Maitrise d'économie gestion



anglais : Courant

français : Bilingue ou langue maternelle