Directeur Marketing et Commercial | Chief Operating Officer

Greenfield operation with a 10-month roll out
▪ End to end design of value propositions (residential
and corporate segments)
▪ CRM platform specifications
▪ 10m$ communications budget
▪ Commissioning, shops set-up, activation campaigns
and Commercial Go to Market orchestration
5 million acquisitions – 15% market share in 4 months
45% data users

▪ Leadership consolidation with 50%+ revenue on mobile data
▪ 4.75G market introduction
▪ Acquisition and Data portfolio revamp
▪ Innovation services launches (gaming, FTTB, FWA…)
▪ Campaign Management System roll out
Double digit top line increase
24% mobile data revenue yearly growth

Marketing Adviser to the Board in charge of Marketing nationwide and Lagos/Ogun operations. Conducting regular 360 across functional reviews in the field.
* New acquisition offer that grows both voice and data revenues monthly Smartphone Festival
* Actively pursuing the expansion of the franchise network
* Implemented a single source reporting across the organization

Valtus - Interim management executive

EVP Brand & Business Operations (CMO and acting COO) business Unit after the Merger in Nov. 2016. Commercial work streams lead for the Integration Office.
* Robi generated 500 m USD as #2 mobile pure player with over 28 Mn active customers in Dec. 2016.
Airtel added 8.5 Mn customers to reach 750Mn USD end 2016 (+23% revenue growth in H1 '17) operations with Sales and strong marketplace engagement incremental revenues first Telco grade Private Cloud

* 500 m USD turnover company leader of 7-operator Telecommunications market Money initiative (Total Telecom Awards 2015)
* Manage fixed CDMA, mobile GSM and broadband portfolios for residential and business
* Leading ISP with a nationwide 4G networks (Wimax / LTE)
* Defines and implement Commercial and Strategic brand communications
* Marketing Plan definition and issuance of granular revenue forecasting models

* Largest and most active digital community with 300k+ followers
* Introduced a range of Cloud based solutions for businesses in Sep '13
* Grew the prepaid loyalty scheme (mobile and ISP) from 1 to 2,5 million customers

* Supervise fixed, mobile and broadband portfolios, value propositions and related communications Year 1 and hybrid broadband, national Wi-Fi hotspots coverage, happy hours, managed services ...) with IPTV project roll out

* Integrated marketing for fixed, mobile (GSM + CDMA) and internet portfolio for both residential and corporate markets (55 people - 42 M euro budget) May 2010 > July 2013 * Handle commercial communications with the launch of Orange
* Reach 1 million subscribers in 8 months while building a full offers portfolio
* Innovative business solutions (corporate plans, convergent VPN and IP-MPLS)

* Management of mobile Marketing & Communication leading Jordan Telecom Group convergent solutions (36 people - over 30M euro budget)
* Responsible for mobile re-branding and commercial integration
* Tripled the base without affecting ARPU while capturing over 50% SOGA
* Created the first Technocentre outside Europe dedicated to emerging markets
* Convergent solutions : Universal Card, One Phone and Business Everywhere
* Roll out of advanced VAS like MCA, Blackberry, e top-up, USSD portal ...

Head of Department - voice & data business value added offers Sep. 2008 > Apr. 2010 * Management of a 50 people-team dedicated to 360 customer management
* Business processes engineering (sales administration + technical assistance)
* Implementation Project Managers methodology & project handling
* Expert in mobile data architecture (VPN, portal, leased lines, GPRS, UMTS ...)

* Management of a 10 people-team and a 20M euro budget Sep. 2005 > Aug. 2008 * Set up of relationship programs (usage dev, retention and cross / upselling)
* Conception of the pre-paid market segmentation and scores
* Implementation of Marketing Automation (prime@response from Vantage)

* Optimization of the reservation system interfaces and statistical models (RFM, LTV, scores, purchasing behaviour, buying intentions and PRIZM typology)
* Set up of customer interfaces: minitel, IVR and website
* Design and management of fulfilment, workflow and CRM architecture projects