Digital strategy consultant

At the Digital & Business Factory

• Revenue Impact: Steered a flagship product, significantly lifting conversion rates, contributing to $2B annual revenue.
• Leadership: Helmed a diverse team of 60, nurturing a culture of innovation and collaboration, enhancing team performance and driving substantial financial outcomes.
• Strategy & Execution: Masterminded the operational strategy using OKRs, optimizing processes that directly improved delivery quality. Prioritized product development backlog to align with corporate objectives, sustaining the revenue threshold.

Global Innovation Product Lead at the Digital Factory for the principal worldwide project of the Flavour Business

• Team Building & Budget Management: Established and steered a specialized product team of 10-15 members (Developers, Designers, Data Analysts), managing a budget of €2-3 million.
• Data Science & AI Strategy: Identified and crafted Data Science/AI use cases in line with the division's business needs and overarching strategy.
• Digital Transformation & Culture Shift: Championed initiatives to facilitate digital transformation and foster a culture and mindset shift towards modern, everyday practices.
• Product Management & Service Design: Oversaw the product lifecycle, ensuring adoption and appeal through service design principles.
• Innovation Framework Implementation: Applied best practices in innovation such as Design Thinking, Agile methodologies, and Lean Startup principles.
• Scaling Strategy Coordination: Collaborated with Business and IT stakeholders to strategize and prepare for scaling, including adoption, training, and assessing the impact on enterprise architecture.

• Agility applied to businesses

• Design thinking / Prioritization and Implementation

• Team Leadership: Directed a diverse team of 15, including Product Owners, Designers, a CTO, and Developers, focused on delivering digital products and projects with a worldwide reach across 10 countries.
• Roadmap Development: Crafted and managed the digital and experience roadmap, articulating the vision for products and services while infusing user experience methodologies and a culture of innovation.

• Lecture and workshop for UX certification : Analytics for User Experience lecture, Final thesis mentoring and assessment

Design Thinking Coach for managers teams for agile transformation (safe/NPS) - Project for Inspearit

• Topics covered: entertainment experience, voice bot, after-sales experience
• Solutions: Implementation of innovative solutions such as ideation techniques, value-based prioritization, systems approach, and Design Fiction.
• Team coaching up to 20 managers on user-centered methodologies considering implementation challenges and business stakes.

(25 countries)

• Collaborative Management: Orchestrated team dynamics within UX, development, and marketing, enhancing product team collaboration.
• Communication & Agility: Structured effective communication and agile practices, aligning internal efforts with external partners.
• Visionary Leadership: Crafted and executed a product vision and strategy from MVP to market release, integrating usercentric design and agile methodologies.
• Innovation & Roadmapping: Led design thinking and agile projects, from user need analysis and prototyping to defining product roadmaps and managing backlogs, impacting e-commerce, CRM, and content strategies.

• Defined the e-commerce product roadmap for mobile and connected machine aligned with global strategy (80 markets, 25 languages)
• Managed 2 UX Project managers and all ongoing projects
• Improved data-driven approach in the team: Analysed eCommerce performance with KPIs for each part of the journey using analytics
• Improved customer centric approach in the team: user testing and observation, measured the efficiency of product development
• Supported Nespresso sales channels (Boutique, Trade, Communication) in their digital projects
• Supported global redesign of digital product project

• Information architecture, Search Experience, Usability, Accessibility

• Project for Colombus Consulting Shift
• User/Customer Experience Design ; UX for Data Collection, Analysis for UX/CX improvement

User & Customer Experience Expert for an automotive manufacturer

• Project: After-Sales digital strategy
• User/Customer Experience Audit; Digital Strategy definition (Data Collection, Analysis for UX/CX improvements)

Program Management for Sofrecom (part of the Orange group)

UX Specialist | Project Management | All digital

• Secured the launch of a new and all-digital disrupting telco brand in Malaysia: webe
• Program animation - reporting at the CxO level
  • Ensured scope consistency, identified cross-project impacts and potential priority conflicts
  • Secured project timelines and capabilities to deliver with the expected quality level
  • Met partners and vendors to ensure capabilities and understand priorities
• Specified the fundamentals on Product, UX/UI
  • Analysed project documents, refined specifications
  • On the job coaching: UX/UI Guidelines, e-commerce best practices recommendations

• Entrepreneurship and Innovation, Experience Design, Programming Method